Transforming Public Relations
AI and Social Media Strategies
$297.91
- Paperback
270 pages
- Release Date
14 May 2025
Summary
Transforming Public Relations: AI and Social Media Strategies is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landscape.
The book introduces students to the core principles of public relations within the context of th…
Book Details
| ISBN-13: | 9798823345491 |
|---|---|
| Author: | Young Joon Lim |
| Publisher: | Cognella, Inc |
| Imprint: | Cognella, Inc |
| Format: | Paperback |
| Number of Pages: | 270 |
| Release Date: | 14 May 2025 |
| Weight: | 0g |
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About The Author
Young Joon Lim
Young Joon Lim holds a Ph.D. from the E.W. Scripps School of Journalism at Ohio University. He is an associate professor in the Department of Communication at the University of Texas, Rio Grande Valley, where he teaches courses in mass media campaigns, theories of communication, research in communication, and public relations theory and practice. Dr. Lim has experience in insurance sales, news reporting, and public relations for the defense industry.
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