Blow Their Minds by William Phelps - ISBN: 9781637746929
Hardcover
Create mind-blowing brands and businesses that scale.

Blow Their Minds

Creating Businesses that Wow Guests, Franchisees, Investors, and Employees

  • Hardcover

    256 pages

  • Release Date

    13 April 2026

Summary

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries.

Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break…

Book Details

ISBN-13:9781637746929
ISBN-10:163774692X
Author:William Phelps
Publisher:BenBella Books
Imprint:Matt Holt Books
Format:Hardcover
Number of Pages:256
Release Date:13 April 2026
Weight:446g
Dimensions:229mm x 152mm
About The Author

William Phelps

William Phelps is a successful serial entrepreneur whose career began with cofounding Wetzel’s Pretzels in 1994. Phelps led the company to become a recognizable brand in the snack food industry.

Although he is no longer the CEO of Wetzel’s Pretzels, Phelps is currently the CEO of Dave’s Hot Chicken. He took over the company in 2021 with a focus on expanding the brand’s reach through franchising. Dave’s Hot Chicken is a rapidly expanding fast-food chain known for its Nashville-style hot chicken, with over 100 locations across the United States, Dubai, and Canada.

Phelps’ extensive experience in the food industry and entrepreneurship has made him an excellent fit to lead the growth and development of Dave’s Hot Chicken.

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