The Brompton
Engineering for Change
$71.06
- Hardcover
288 pages
- Release Date
20 December 2022
Summary
Lightweight, compact, distinctively styled, and now, electric: The Brompton isn’t the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it.
Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike’s brilliant inventor and the business’s founder, bef…
Book Details
| ISBN-13: | 9781615199563 |
|---|---|
| ISBN-10: | 161519956X |
| Author: | William Butler-Adams, Dan Davies |
| Publisher: | The Experiment LLC |
| Imprint: | The Experiment LLC |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 20 December 2022 |
| Weight: | 727g |
| Dimensions: | 28mm x 160mm x 236mm |
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Critics Review
“A Times (UK) Best Business Book of the Year”The Brompton is a wonderful account … every line and word snapping into place.” – The Wall Street Journal
“Engineering is integral to Butler-Adams’ outlook, and through this prism he wants readers to understand that components of a business cannot be seen in isolation but as part of a whole… . a lively read.” – Financial Times
“Full of energy and passion, and a great insight into the real story behind Brompton phenomenon. A great exemplar of how human and engineering stories can be one and the same.” – Dr. Hayaatun Sillem, CEO of the Royal Academy of Engineering
“A gripping story about one of the great British brands. As perfect as the bicycles.” – Jeremy Vine, broadcaster and journalist for BBC Radio 2
“Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become.” – David Millar, former professional cyclist and CEO of CHPT3
William Butler-Adams
Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed Order of the British Empire (OBE) in 2015 and has been featured in multiple publications, including the Financial Times. He has also delivered talks for Google and PricewaterhouseCoopers. He lives with his family in London.
Dan Davies is a former regulatory economist at the Bank of England and analyst for a number of investment banks. The author of Lying for Money, he has written for the Financial Times and The New Yorker, among other publications.
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