Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
$96.98
560 pages
- Release Date
31 March 2024
Summary
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.
These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to crea…
Book Details
| ISBN-13: | 9781647829674 |
|---|---|
| ISBN-10: | 1647829674 |
| Author: | W. Chan Kim, Renee A. Mauborgne |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Number of Pages: | 560 |
| Release Date: | 31 March 2024 |
| Weight: | 1.01kg |
| Dimensions: | 52mm x 166mm x 253mm |
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W. Chan Kim
W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, Wall Street Journal, USA Today, Los Angeles Times bestseller, Blue Ocean Shift. Beyond Disruption, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.
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