The Future of You by Tracey Follows - ISBN: 9781783965458
Hardcover
Digital life is changing who you are. Can you control it?

The Future of You

Can Your Identity Survive 21st-Century Techonology?

$55.14

  • Hardcover

    256 pages

  • Release Date

    5 May 2021

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Summary

‘Who am I?’ is one of the most fundamental questions we ask of ourselves throughout our lives. But in the twenty-first century, this is becoming increasingly difficult to answer as technology forces us to negotiate different versions of ourselves distributed across a digital world.

Now, Facebook gets a say in verifying who we are, science can alter our biology and reinvent us over time, and advances in AI are revolutionizing how we interact with the world around us. Understanding and …

Book Details

ISBN-13:9781783965458
ISBN-10:1783965452
Author:Tracey Follows
Publisher:Elliott & Thompson Limited
Imprint:Elliott & Thompson Limited
Format:Hardcover
Number of Pages:256
Release Date:5 May 2021
Weight:370g
Dimensions:2160mm x 138mm
What They're Saying

Critics Review

‘This fascinating book explores the way that emerging technologies such as AI might affect the nature of personal identity and personhood. It paints an intriguing, thought-provoking, and occasionally disturbing picture.’ Michael Wooldridge, author of The Road to Conscious

About The Author

Tracey Follows

Tracey Follows is a professional futurist who collaborates with clients on long-term strategies. She has worked with organizations such as Telefonica, Google, Sky, Farfetch, Conde Nast, and Virgin.

Follows is a recognized voice on Futures, having been featured in a global list of 50 female futurists in Forbes. Her speaking engagements include notable venues like UN HQ and the UK Foreign & Commonwealth Office, as well as events such as Think With Google.

She has made appearances on BBC Business Matters and is frequently sought by national press for her futurist insights. Follows is also a contributor columnist for Forbes.

Her accolades include being named an Adage ‘Woman to Watch’ in 2017 and a Women in Marketing Award Winner for Outstanding Contribution to Marketing in 2016. In 2019, she served as the Inaugural Creative Strategy Jury President at Cannes Lions. In 2018, Business Cloud recognized her as a Trailblazing Woman in Tech.

Follows is an active member of professional organizations, including the Association of Professional Futurists and the World Futures Studies Federation. She is also a Fellow of the RSA.

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