The Art Of Innovation
lessons in creativity from ideo, america's leading design firm
$35.37
- Paperback
320 pages
- Release Date
24 May 2016
Summary
Unleash Your Inner Innovator: Secrets from IDEO’s Playbook
There isn’t a business that doesn’t want to be more creative in its thinking, products, and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secret…
Book Details
| ISBN-13: | 9781781256145 |
|---|---|
| ISBN-10: | 1781256144 |
| Author: | Tom Kelley |
| Publisher: | Profile Books Ltd |
| Imprint: | Profile Books Ltd |
| Format: | Paperback |
| Number of Pages: | 320 |
| Edition: | Main |
| Release Date: | 24 May 2016 |
| Weight: | 231g |
| Dimensions: | 198mm x 130mm x 24mm |
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What They're Saying
Critics Review
On nearly every page, the story of some upstart invention is recounted in patter that’s as good as a skilled magician’s … Almost like visiting an IDEO workshop in person * Wired *In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case … Practical, clearly written, and highly detailed * USA Today *Tom Kelley has unlocked the magic box of innovation for corporate America … If you’re trying to create product lust, The Art of Innovation shows you how to do it – Bruce Nussbaum * BusinessWeek *
About The Author
Tom Kelley
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
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