The Alter Ego Effect
The Power of Secret Identities to Transform Your Life
$43.99
- Hardcover
272 pages
- Release Date
22 February 2019
Summary
Now a Wall Street Journal bestseller.
What if the games we played as children were the greatest gift to helping us achieve more today
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed …
Book Details
| ISBN-13: | 9780062838636 |
|---|---|
| ISBN-10: | 0062838636 |
| Author: | Todd Herman |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | Harper Business |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 22 February 2019 |
| Weight: | 417g |
| Dimensions: | 24mm x 152mm x 229mm |
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Critics Review
“I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!” — Frank Shamrock, UFC champion, entrepreneur, and philanthropist“My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients’ hands?!” — JJ Virgin“This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!” — Brian Smith“In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game—get this book!” — Emily Fletcher“Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.” — Neil Patel
Todd Herman
Todd Herman is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He’s also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.
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