Reputation Capital

“In our 24⁄7 multichannel media landscape, leaders aren’t managing a crisis if they aren’t communicating effectively. T. J. teaches you how to master the message.”—Alisyn Camerota, Anchor, CNN “T. J. has been critical in guiding me—a white male boomer attempting to navigate the real estate business and professional sports in the 21st century—to lean into integrity, empathy, transparency, and equity. This is a must-read.”—Larry Gottesdiener, Chairman, Atlanta Dream (WNBA) and Northland Investment Corporation “T.J. skillfully strikes a balance for those issues tried in the court of law and the court of public opinion.”—Dave Aronberg, State Attorney for Palm Beach County, Florida “How a brand responds to a crisis often determines the media narrative. Reputation Capital is a powerful how-to guide for leaders navigating these moments of truth.”—Linsey Davis, Anchor and Correspondent, ABC News “Whether readers are grad students or executives, they will learn hard-earned lessons from a pro.”—Elizabeth Maw, President, Presidio Graduate School

T.J. Winick is Principal at Essex Strategies, a strategic and crisis communications practice which partners with large companies, small businesses, nonprofits, universities, colleges, and independent schools to define, protect, and defend their reputation. He also worked as a reporter in local news for ten years in such major markets as Pittsburgh and Boston. His insights on crisis communications have appeared in numerous outlets, including Forbes, PR Week, PRNews, and O’Dwyer’s.