The Dose Effect

“Better understanding of what the four key brain chemicals [Dopamine, Oxytocin, Serotonin, and Endorphins] do and what leads them to rise and fall, Power asserts, can help us make significant positive changes in our lives and daily habits. The book is packed with actionable tips for boosting the various chemicals.” – New York Post

”[A] sensible debut guide … The commonsense tips and refreshingly middle-of-the-road approach to technology–[Power] recommends small tweaks to prevent tech overuse rather than major life overhauls–are smart and manageable. For those seeking an action-oriented guide to boosting their mental health, this delivers.” – Publishers Weekly

“This is a brilliant guide on how to understand and optimize your brain chemistry. Power makes neuroscience accessible and fun in this groundbreaking book.” – Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk To Someone

“This book will help you find more motivation, create deeper connections, energize your body and destress your mind.” – Jay Shetty, #1 New York Times bestselling author of Think Like A Monk

“The best book I’ve read on this subject.” – Dr. Julie Smith, #1 Sunday Times bestselling author of Why Has Nobody Told Me This Before?

“Unlock your happiest life with this phenomenal book.” – Mo Gawdat, bestselling author of Solve for Happy

TJ POWER is the lead neuroscientist at The DOSE Lab, a renowned international speaker and co-founder of Neurify, a trailblazing organization in the mental health sector. His work focuses on providing easy-to-adopt, scientifically backed teachings that empower people to take action towards healthier lifestyles. Having studied psychology and neuroscience at the University of Exeter, TJ has captivated audiences worldwide, working with major corporations and health services, and continues to reach millions through social media.