Analytics the Right Way
a business leader's guide to putting data to productive use
$53.59
- Paperback
256 pages
- Release Date
2 January 2025
Summary
Analytics the Right Way: A Clear Path to Business Impact
CLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATION
Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted …
Book Details
| ISBN-13: | 9781394264490 |
|---|---|
| ISBN-10: | 1394264496 |
| Author: | Tim Wilson, Joe Sutherland |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 2 January 2025 |
| Weight: | 340g |
| Dimensions: | 226mm x 150mm x 18mm |
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About The Author
Tim Wilson
TIM WILSON has been an analytics practitioner since 2001, working in roles from business intelligence at high-tech B2B companies, to analytics leadership at marketing agencies, to consulting with Fortune Global 500 companies to improve their analytics investments.
DR. JOE SUTHERLAND has worked as an executive, public servant, and educator for the Dow Jones 30, The White House, and our nation’s top universities. His firm, J.L. Sutherland & Associates, has attracted clients such as Box, Cisco, Canva, The Conference Board, and Fulcrum Equity Partners. He founded the Center for AI Learning at Emory University, which focuses on AI literacy and integration for the general public.
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