The Global Market for Higher Education
Sustainable Competitive Strategies for the New Millennium
$401.97
- Hardcover
208 pages
- Release Date
26 September 2001
Summary
The authors of “The Global Market for Higher Education” discuss the higher-education industry from a strategic and services-marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than 10 years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution’s internal resources are key determinant…
Book Details
| ISBN-13: | 9781840643299 |
|---|---|
| ISBN-10: | 1840643293 |
| Author: | Tim Mazzarol, Geoffrey N. Soutar |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Hardcover |
| Number of Pages: | 208 |
| Edition: | illustrated edition |
| Release Date: | 26 September 2001 |
| Weight: | 434g |
| Dimensions: | 234mm x 156mm |
| Series: | Elgar Monographs |
You Can Find This Book In
What They're Saying
Critics Review
‘This clearly written book offers a sharp perspective on the global market for higher education. The focus on current providers and hosts enables the authors to provide practical and well informed advice on issues that are of importance for higher education administrators and the recruitment offices of universities.’ – James Porter, Higher Education Review‘Mazzarol and Soutar’s valuable book prompts us to think carefully about what makes for an internationally competitive university sector.’ – Christopher Pokarier, Policy‘I have enjoyed reading your new book. This is an excellent application of strategic principles to the marketing of international education. It is a very insightful perspective on the future of global education. The strategic implications for universities competing in this rapidly changing and diverse landscape are highlighted and addressed with direct simplicity. I especially appreciated the theoretical foundations for the model of sustainable advantage backed up by empirical verification.’ – Bill Jolley, University of Western Australia
About The Author
Tim Mazzarol
Tim Mazzarol, University of Western Australia, Perth, Australia and Groupe ESC Dijon Bourgogne, Dijon, France and Geoffrey Norman Soutar, Professor and Director, Graduate School of Management, University of Western Australia, Perth, Australia
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.