100 Things Every Designer Needs to Know About People, 2nd Edition
$50.52
- Paperback
256 pages
- Release Date
18 August 2020
Summary
Apply psychology and behavioural science to your designs.
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intu…
Book Details
| ISBN-13: | 9780136746911 |
|---|---|
| ISBN-10: | 0136746918 |
| Author: | Susan Weinschenk |
| Publisher: | Pearson Education (US) |
| Imprint: | New Riders Publishing |
| Format: | Paperback |
| Number of Pages: | 256 |
| Edition: | 2nd |
| Release Date: | 18 August 2020 |
| Weight: | 400g |
| Dimensions: | 232mm x 173mm x 12mm |
| Series: | Voices That Matter |
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About The Author
Susan Weinschenk
Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.
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