100 Things Every Designer Needs to Know About People, 2nd Edition
$54.59
- Paperback
256 pages
- Release Date
18 August 2020
Summary
Unlock the Human Mind: A Designer’s Guide to Psychology and Behavior
We design to elicit responses. We want people to buy, read, or act. Designing without understanding human behavior is like navigating a new city without a map: haphazard, confusing, and inefficient. This book combines science and research with practical examples, a guide every designer needs. You’ll design intuitive, engaging apps, software, websites, and products that match how people think, decide, and behave.
Book Details
| ISBN-13: | 9780136746911 |
|---|---|
| ISBN-10: | 0136746918 |
| Series: | Voices That Matter |
| Author: | Susan Weinschenk |
| Publisher: | Pearson Education (US) |
| Imprint: | New Riders Publishing |
| Format: | Paperback |
| Number of Pages: | 256 |
| Edition: | 2nd |
| Release Date: | 18 August 2020 |
| Weight: | 400g |
| Dimensions: | 232mm x 173mm x 12mm |
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About The Author
Susan Weinschenk
Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.
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