Brand Mysticism
Cultivate Creativity and Intoxicate Your Audience
$72.78
- Hardcover
208 pages
- Release Date
14 February 2023
Summary
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer standbys like Narragansett and Miller High Life cool again.
Through his work in advertising and marketing, Grasse has changed the game in…
Book Details
| ISBN-13: | 9780762475827 |
|---|---|
| ISBN-10: | 076247582X |
| Author: | Steven Grasse, Aaron Goldfarb |
| Publisher: | Running Press,U.S. |
| Imprint: | Running Press Adult |
| Format: | Hardcover |
| Number of Pages: | 208 |
| Release Date: | 14 February 2023 |
| Weight: | 611g |
| Dimensions: | 220mm x 172mm x 22mm |
About The Author
Steven Grasse
Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick s Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He s helped revive brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. He is the author of The Cocktail Workshop, The Evil Empire: 101 Ways That England Ruined the World, and Colonial Spirits: A Toast to Our Drunken History.
Aaron Goldfarb is a novelist, author, and journalist, who frequently writes about the spirits industry and drinking culture for Esquire, Playboy, PUNCH, and VinePair. His two most recent books are Hacking Whiskey: Smoking, Blending, Fat-Washing, and Other Whiskey Experiments and Gather Around Cocktails: Drinks to Celebrate Usual and Unusual Holidays.
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