We, 9781590791219
Hardcover
Turns conventional sales and marketing on its head by showing what really motivates your customers. This book helps change the way you interact with customers, and change the way your customers think about you.

We

The Ideal Customer Relationship

$50.45

  • Hardcover

    224 pages

  • Release Date

    27 January 2008

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Summary

In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.

Book Details

ISBN-13:9781590791219
ISBN-10:1590791215
Author:Steve Yastrow
Publisher:Select Books Inc
Imprint:Select Books Inc
Format:Hardcover
Number of Pages:224
Release Date:27 January 2008
Weight:430g
Dimensions:235mm x 161mm x 22mm
About The Author

Steve Yastrow

In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. Steve’s clients include McDonald’s Corp., The Cayman Islands Department of Tourism, Jenny Craig International, and Great Clips for Hair, and many others. For more info

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