How To Write Better Copy
Advice on Getting People to Notice Your Copy, Engage with it and Do What You Want Them to Do
$27.14
- Paperback
192 pages
- Release Date
13 September 2016
Summary
Whether you’re an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called ‘content’, or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy.
It starts with the thinking before the writing, and how to create the all-important Brief. Then, step-by-step, it takes you from ‘how to write a headline’ to ‘how to get the …
Book Details
| ISBN-13: | 9781509814572 |
|---|---|
| ISBN-10: | 1509814574 |
| Author: | Steve Harrison |
| Publisher: | Pan Macmillan |
| Imprint: | Bluebird |
| Format: | Paperback |
| Number of Pages: | 192 |
| Edition: | Main Market Ed. |
| Release Date: | 13 September 2016 |
| Weight: | 136g |
| Dimensions: | 196mm x 128mm x 18mm |
| Series: | How To: Academy |
You Can Find This Book In
About The Author
Steve Harrison
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. That discipline was direct marketing, which means his copy was judged not by how clever it was but by how many things it sold. When he left agency life, Campaign magazine described him as ‘the greatest direct marketing creative of his generation’. Steve’s work appears in The D&AD Copy Book, which features the world’s top 50 copywriters of the past 50 years. His How to Do Better Creative Work became the most expensive advertising book of all time when it traded on Amazon.co.uk at £3,854 a copy. It is published in English, Mandarin, Spanish and Italian.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.