The Second Bounce Of The Ball
Turning Risk Into Opportunity
$39.96
- Paperback
304 pages
- Release Date
1 November 2008
Summary
In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world’s leading private-equity investors, argues that the entrepreneur’s aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.
The book is essential reading for entrepreneurs, wannabe entrepreneurs an…
Book Details
| ISBN-13: | 9780753824368 |
|---|---|
| ISBN-10: | 0753824361 |
| Author: | Sir Sir Ronald Cohen, Sir Ronald Cohen |
| Publisher: | Orion Publishing Co |
| Imprint: | Weidenfeld & Nicolson |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 1 November 2008 |
| Weight: | 280g |
| Dimensions: | 198mm x 128mm x 24mm |
What They're Saying
Critics Review
“One of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up owner to city banker.”
One of the best books written on entrepreneurship in recent years * FINANCIAL TIMES *The book sets out the principles of successful entrepreneurial behaviour - a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world * NEW STATESMAN *A most valuable and instructive bible about how to move your enterprise forward and manoeuvre past early limitations and obstacles * FORBES *A tour-de-force covering both the economic history of entrepreneurship and private equity…and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential * BUSINESS ECONOMIST *
About The Author
Sir Sir Ronald Cohen
Sir Ronald Cohen came to Britain from Egypt at the age of eleven; after winning a scholarship to Oxford and becoming president of the Oxford Union he attended Harvard Business School. As well as founding Easdaq, he founded the Apax Group in 1972, of which he is now chairman. He was knighted in 2001.
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