Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again? Because in business, it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright Brothers, and Martin Luther King have one thing in common - they started with why. This book is for anyone who wants to inspire others, or to be inspired. Jacket design- Base Art Co.
Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work
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