The Little Red Book Of China Business
8 essential rules for success and profit
$58.27
- Paperback
288 pages
- Release Date
31 October 2007
Summary
In 2004, foreign companies invested more than 30 billion pounds in China. Multinational corporations acknowledge that success in this market is crucial to their global competitiveness - yet many continue to find this success elusive. Where do you start? First, you need to understand how China thinks.
In The Little Red Book of China Business - the first guide to doing business in China based on the advice and example of the country’s ultimate insider, Mao Zedong - Sheila Melvi…
Book Details
| ISBN-13: | 9780749928445 |
|---|---|
| ISBN-10: | 0749928441 |
| Author: | Sheila Melvin |
| Publisher: | Little, Brown Book Group |
| Imprint: | Piatkus Books |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 31 October 2007 |
| Weight: | 296g |
| Dimensions: | 195mm x 127mm x 20mm |
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About The Author
Sheila Melvin
Sheila Melvin spent seven years at The United States-China Business Council, advising executives of council-member companies in Washington DC, Beijing and Shanghai on the politics, economics and practicalities of doing business in China.
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