$32.00
- Paperback
288 pages
- Release Date
18 November 2018
Summary
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference.
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The…
Book Details
| ISBN-13: | 9780241370148 |
|---|---|
| ISBN-10: | 0241370140 |
| Author: | Seth Godin |
| Publisher: | Penguin Books Ltd |
| Imprint: | Portfolio Penguin |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 18 November 2018 |
| Weight: | 367g |
| Dimensions: | 233mm x 154mm x 23mm |
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Critics Review
Seth Godin is a superstar in the marketing world . This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way
Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way – The Financial Times Book of the Month * The Financial Times *
About The Author
Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
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