Purple Cow
transform your business by being remarkable
$24.00
- Paperback
160 pages
- Release Date
27 January 2005
Summary
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?
The old checklist of P’s used by marketers - Pricing, Promotion, Publicity - aren’t working anymore. The golden age of advertising is over. It’s time to add a new P - the Purple Cow.
Purple Cow describes …
Book Details
| ISBN-13: | 9780141016405 |
|---|---|
| ISBN-10: | 014101640X |
| Author: | Seth Godin |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 160 |
| Edition: | 1st |
| Release Date: | 27 January 2005 |
| Weight: | 116g |
| Dimensions: | 198mm x 129mm x 9mm |
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About The Author
Seth Godin
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is a contributing editor at Fast Company magazine.
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