Purple Cow
transform your business by being remarkable
$29.72
- Paperback
160 pages
- Release Date
27 January 2005
Summary
Be Remarkable: Unleash Your Purple Cow
You’re either a Purple Cow, standing out from the mundane, or you’re invisible, lost in the herd. The choice is yours.
What unites giants like Apple, Starbucks, Dyson, and Pret a Manger? They’ve achieved explosive growth, leaving once-dominant brands struggling in their wake. The traditional marketing checklist of Pricing, Promotion, and Publicity is obsolete. It’s time for a new P: the Purple Cow.
A Purple Cow is something phen…
Book Details
| ISBN-13: | 9780141016405 |
|---|---|
| ISBN-10: | 014101640X |
| Author: | Seth Godin |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 160 |
| Edition: | 1st |
| Release Date: | 27 January 2005 |
| Weight: | 116g |
| Dimensions: | 198mm x 129mm x 9mm |
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About The Author
Seth Godin
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is a contributing editor at Fast Company magazine.
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