Scarcity

Stars in their respective disciplines, and the combination is greater than the sum of its parts. Their project has a unique feel to it: it is the finest combination of heart and head that I have seen in our field – Daniel Kahneman, author of ‘Thinking, Fast and Slow’Scarcity is a captivating book, overflowing with new ideas, fantastic stories, and simple suggestions that just might change the way you live – Steven D. Levitt, coauthor of ‘Freakonomics’Here is a winning recipe. Take a behavioral economist and a cognitive psychologist, each a prominent leader in his field, and let their creative minds commingle. What you get is a highly original and easily readable book that is full of intriguing insights. What does a single mom trying to make partner at a major law firm have in common with a peasant who spends half her income on interest payments? The answer is scarcity. Read this book to learn the surprising ways in which scarcity affects us all – Richard Thaler, co-author of ‘Nudge’An ultimately humane and very welcome book – Oliver Burkeman * Guardian *The book’s unified theory of the scarcity mentality is novel in its scope and ambition * The Economist *A succinct, digestible and often delightfully witty introduction to an important new branch of economics – Felix Martin * New Statesman *A pacey dissection of a potentially life-changing subject * Time Out *

Sendhil Mullainathan is a Professor of Economics at Harvard, and a recipient of a MacArthur Foundation ‘genius grant’. He conducts research on development economics, behavioural economics, and corporate finance. He is Executive Director of Ideas 42, Institute of Quantitative Social Science, Harvard University.

Eldar Shafir is William Stewart Tod Professor of Psychology and Public Affairs at Princeton University. Most of his work focuses on descriptive analyses of inference, judgement, and decision making, and on issues related to behavioural economics.

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