
ICONIC
How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction
$51.82
- Hardcover
272 pages
- Release Date
25 April 2019
Summary
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or l…
Book Details
| ISBN-13: | 9781948677066 |
|---|---|
| ISBN-10: | 1948677067 |
| Author: | Scott McKain |
| Publisher: | Forefront Books |
| Imprint: | Forefront Books |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 25 April 2019 |
| Weight: | 363g |
| Dimensions: | 213mm x 137mm |
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About The Author
Scott McKain
Scott McKain’s experiences have been diverse and remarkable. From playing the villain in a Werner Herzog film that esteemed film critic, Roger Ebert, named as one of the fifty great movies in the history of the cinema, to being inducted into the Professional Speakers Hall of Fame; from having been chosen (along with Zig Ziglar, Dale Carnegie, and Seth Godin) as one of about thirty members of the Sales and Marketing Hall of Fame, to a decade as a globally syndicated television commentator on the entertainment scene; it’s not a stretch to say Scott McKain’s life has been distinctive.
He has spoken on platforms in all fifty US states and twenty-one countries. His audience members have ranged from the President on the White House lawn to farmers in a small hut with a dirt floor in Brazil. His clients include the icons of global business: SAP, Cisco, Apple, Porsche, Fairmont, CDW, Canyon Ranch, BMW, and many more.
He is the founder of the Distinction Institute and is one of the most requested and iconic professional speakers in the world.
He and his wife, Tammy, live in Las Vegas, Nevada.
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