Design Research Mastery
How To Lead Research That Builds Buy-in and Great Products
$54.60
- Paperback
284 pages
- Release Date
14 July 2026
Summary
Most businesses don’t take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That’s why so many researchers see their insights ignored and struggle to gain buy-in.
Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and com…
Book Details
| ISBN-13: | 9789063699543 |
|---|---|
| ISBN-10: | 9063699549 |
| Author: | Sara Fortier |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 284 |
| Release Date: | 14 July 2026 |
| Weight: | 640g |
| Dimensions: | 230mm x 166mm x 22mm |
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About The Author
Sara Fortier
Sara Fortier is a seasoned UX and service design leader with over 14 years of experience in design strategy, research, and digital transformation. As the CEO and Founder of Outwitly Inc., she has built a business known for its innovative staffing model and high client impact. A former Design Director in Silicon Valley, she has led projects for Fortune 100 companies, improving efficiency and user experience. Sara is also a dedicated educator, having taught UX and service design at Carleton University. Her expertise spans government, healthcare, education, and SaaS, making her a sought-after voice in design research and UX strategy.
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