Evolutionary Ideas
Unlocking ancient innovation to solve tomorrow's challenges
$48.44
- Paperback
326 pages
- Release Date
10 May 2022
Summary
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions - often in the most unexpected ways.
Just as millions of years of evolution have helped c…
Book Details
| ISBN-13: | 9780857197870 |
|---|---|
| ISBN-10: | 0857197878 |
| Author: | Sam Tatam |
| Publisher: | Harriman House Publishing |
| Imprint: | Harriman House Publishing |
| Format: | Paperback |
| Number of Pages: | 326 |
| Release Date: | 10 May 2022 |
| Weight: | 448g |
| Dimensions: | 27mm x 138mm x 216mm |
| Audience Age: | 18 |
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Sam Tatam
Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world’s most influential brands and organisations.
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