Client Listening
Why it Pays and How to Do it
$677.69
- Paperback
100 pages
- Release Date
31 March 2013
Summary
“Client listening is the single most important marketing activity.” - Paul Amit, Head of Sector and Client Marketing, DLA Piper.
Forward-thinking firms know that listening effectively to their clients is crucial for improving client service, value, retention, and, ultimately, profitability. It can also help future-proof your firm by embedding client relationships and anticipating client needs.
Client Listening: Why It Pays and How to Do it will show you how to design …
Book Details
| ISBN-13: | 9781908640987 |
|---|---|
| ISBN-10: | 1908640987 |
| Author: | Sally Dyson |
| Publisher: | Globe Law and Business Ltd |
| Imprint: | Ark Group |
| Format: | Paperback |
| Number of Pages: | 100 |
| Release Date: | 31 March 2013 |
| Weight: | 350g |
| Dimensions: | 234mm x 156mm |
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About The Author
Sally Dyson
SALLY DYSON is the founder and director of Firm Sense Limited, a consultancy specialising in providing client listening services and client relationship management advice to law firms. Sally qualified as a solicitor and practised at Slaughter and May. She then worked as an in-house lawyer for nearly a decade before moving on from the pursuit of law to establish Firm Sense. Sally combines expertise in client listening with an in-depth understanding of the legal market to advise law firms on aligning organisational practices and individual behaviour with specific client needs in order to improve client retention, win business, and improve profitability. Sally is an Affiliate Member of and is regulated by the Market Research Society. In the context of optimising client relationships, Sally has developed particular knowledge on the topic of law firm fees and is the author of an Ark report entitled Budgeting and Negotiating Fees with Clients: A Lawyer’s Guide. Sally is also a regular speaker at public conferences and private workshops and is a contributor to professional journals.
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