Growth Hacker Marketing
A Primer on the Future of PR, Marketing and Advertising
$24.70
- Paperback
144 pages
- Release Date
19 November 2014
Summary
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what …
Book Details
| ISBN-13: | 9781781254363 |
|---|---|
| ISBN-10: | 1781254362 |
| Author: | Ryan Holiday |
| Publisher: | Profile Books Ltd |
| Imprint: | Profile Books Ltd |
| Format: | Paperback |
| Number of Pages: | 144 |
| Edition: | Main |
| Release Date: | 19 November 2014 |
| Weight: | 123g |
| Dimensions: | 8mm x 124mm x 194mm |
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Critics Review
Ryan Holiday is part Machiavelli, part Ogilvy, and all results … this whiz kid is the secret weapon you’ve never heard of. – Tim Ferriss, #1 New York Times bestselling author of ‘The 4-Hour Workweek’
Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too. – Jason Harris, CEO of Mekanism
An invaluable tool for ad executives, engineers, and entrepreneurs alike. – Nir Eyal, author of Hooked
Finally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. – Alex Korchinski, growth hacker at Scribd
Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. – Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor
Ryan Holiday
Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.
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