The Art of Thinking Clearly

"A serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations...In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding 'self-induced unhappiness.'" -- Booklist (starred review)

The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning -- essential reading for anyone who wants to avoid "cognitive errors" and make better choices in all aspects of their lives.

Have you ever: Invested time in something that, with hindsight, just wasn't worth it? Or continued doing something you knew was bad for you? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better decisions.

Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision-making--work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.

“"Rolf Dobelli is endowed with both imagination and realism, a combination hard to find since the 16th century Renaissance."”

"A fireworks show of insights into how our minds work. If you want to avoid tripping on cognitive errors, read this book." -- Iris Bohnet, Professor and Academic Dean, Harvard Kennedy School, Director of the Harvard Decision Science Laboratory

"Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense." -- Robert Cialdini, author of Influence

"...a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations...In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding 'self-induced unhappiness.'" -- Booklist (starred review)

"...easy-going prose...what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society." -- Financial Times

Rolf Dobelli is a bestselling writer and entrepreneur. He is the founder of Zurich.Minds, a community of some of the world's most famed and distinguished thinkers, scientists, artists, and entrepreneurs, and a cofounder of getAbstract, the world's largest publisher of compressed knowledge. He lives in Lucerne, Switzerland.

We are all guilty of cognitive biases, simple errors we make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices. The Art of Thinking Clearly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic activity--all we need is less irrationality. Simple, clear, and always surprising, this book will change the way you think and transform your decision making. From why you should not accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

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