Leading Corporate Transformation

The definitive guide to successful corporate transformation

?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? -- Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation

The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for managers at all levels of an organization undergoing fundamental transformation. If you are a leader who must effect organizational change, you will want to keep this book close at hand.

“?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? (Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation) ?Miles is correct in concluding that only successful corporate leaders in today's competitive environment are transformational leaders. His general framework for leading corporate transformations has been distilled from two decades of close-in support of many of the corporate world's pathbreaking transformations. This book reveals how his approach may be adopted to a variety of corporate revitalization and repositioning challenges." (Robert W. Gundeck, chief executive officer, American Business Products) ?Bob Miles masterful weaves two decades of hands-on experience into his powerful and timely framework for leading corporate transformation. His approach was instrumental in helping our company launch the difficult transition from regulation-focused monopoly to market-leading competitor. Corporate leaders will profit from this executive briefing.? (David W. Dorman, chairman and chief executive officer, Pacific Bell) ?An extremely important and practical book. Essential reading for all leaders at all levels of an organization during corporate transformation.? (C. Douglas Miller, CEO, Norrell Corporation) ?In this book, one of the world's most experienced change agents identifies the skill set required of leaders at all levels in the enterprise to drive successful corporate transformation. The book should become required reading for all managers in a business undergoing fundamental change.? (Jerome Adams, chief learning officer, Shell Oil Company) ?Miles is a real pro. Leaders facing a wide variety of transformation challenges will find this blueprint quite useful.? -- Timothy W. Finchem, commissioner, PGA TOUR (Timothy W. Finchem, commissioner, PGA TOUR)”

?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? (Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation)

?Miles is correct in concluding that only successful corporate leaders in today's competitive environment are transformational leaders. His general framework for leading corporate transformations has been distilled from two decades of close-in support of many of the corporate world's pathbreaking transformations. This book reveals how his approach may be adopted to a variety of corporate revitalization and repositioning challenges." (Robert W. Gundeck, chief executive officer, American Business Products)

?Bob Miles masterful weaves two decades of hands-on experience into his powerful and timely framework for leading corporate transformation. His approach was instrumental in helping our company launch the difficult transition from regulation-focused monopoly to market-leading competitor. Corporate leaders will profit from this executive briefing.? (David W. Dorman, chairman and chief executive officer, Pacific Bell)

?An extremely important and practical book. Essential reading for all leaders at all levels of an organization during corporate transformation.? (C. Douglas Miller, CEO, Norrell Corporation)

?In this book, one of the world's most experienced change agents identifies the skill set required of leaders at all levels in the enterprise to drive successful corporate transformation. The book should become required reading for all managers in a business undergoing fundamental change.? (Jerome Adams, chief learning officer, Shell Oil Company)

?Miles is a real pro. Leaders facing a wide variety of transformation challenges will find this blueprint quite useful.? -- Timothy W. Finchem, commissioner, PGA TOUR (Timothy W. Finchem, commissioner, PGA TOUR)

ROBERT H. MILES ,principal of Atlanta-based Corporate Transformation Resources, is a leading consultant and executive speaker in the areas of corporate transformation and executive leadership. Over the past two decades, he has been intensively involved in shaping some of the world's most important business transformations. He is the author of several books on the subject, including Corporate Comeback (Jossey-Bass, 1997).Miles was a charter faculty member at the Yale School of Organization and Management, a faculty innovator at Harvard Business School, and a frequent lecturer at the Stanford Executive Institute. He also served as Hopkins Professor and dean of the faculty of the Goizueta Business School at Emory University during its recent period of fundamental transformation.

Leading Corporate Transformation is an ?executive briefing? for the corporate leader who wants to apply the same winning approach developed by Robert Miles and used in the extraordinary transformations of some of the nation's top corporations. If you are an executive who must guide an organization through large-scale transformation, including repositionings, revitalizations, and mergers, this book will become a well-thumbed reference.

Leading Corporate Transformation is an ?executive briefing? for the corporate leader who wants to apply the same winning approach developed by Robert Miles and used in the extraordinary transformations of some of the nation's top corporations. If you are an executive who must guide an organization through large-scale transformation, including repositionings, revitalizations, and mergers, this book will become a well-thumbed reference.

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