The Copywriter's Handbook (4th Edition)
a step-by-step guide to writing copy that sells
$31.15
- Paperback
496 pages
- Release Date
3 July 2020
Summary
The Copywriter’s Handbook: Write Compelling Copy That Sells
This book is for anyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers, and even small business owners. It reveals copywriting techniques to help you write clear, persuasive print and online ads, emails, and websites that get more attention and sell more products.
Among the tips revealed:
- 8 headlines that work - and how to use…
Book Details
| ISBN-13: | 9781250238016 |
|---|---|
| ISBN-10: | 1250238013 |
| Author: | Robert Bly |
| Publisher: | St Martin's Press |
| Imprint: | St Martin's Press |
| Format: | Paperback |
| Number of Pages: | 496 |
| Edition: | 4th |
| Release Date: | 3 July 2020 |
| Weight: | 610g |
| Dimensions: | 210mm x 139mm |
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What They're Saying
Critics Review
“I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.” –David Ogilvy
“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.”–The Los Angeles Times
“The Copywriter’s Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side.” –Ad Day
“Bob Bly’s step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical.” –Roger Parker, Audio Times
About The Author
Robert Bly
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS’s Hard Copy. He lives in Montville, NJ.
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