The Power of Pull
What You Need to Know About Customer Demand (and Why Most Businesses Get It Wrong)
$32.96
- Paperback
320 pages
- Release Date
19 October 2026
Summary
How to harness customer demand to fuel your business growth
Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped hundreds of business owners …
Book Details
| ISBN-13: | 9781399840651 |
|---|---|
| ISBN-10: | 1399840657 |
| Author: | Rob Snyder |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 19 October 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 153mm |
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About The Author
Rob Snyder
Rob Snyder is a serial B2B startup founder and a fellow at Harvard Innovation Labs. He graduated from Harvard Business School and previously worked at McKinsey & Company where he launched a weekly internal intrapreneurship newsletter that grew to thousands of subscribers. He is also an entrepreneur-in-residence and venture partner for early-stage venture capital funds.
Rob speaks on entrepreneurship at Harvard, MIT, and USC; and at startup accelerators like TechStars, On Deck, Food Foundry, and Gener8tor; and even at billion-dollar companies. To date, his presentations have been accessed by hundreds of thousands of entrepreneurs. He has been named one of ~10 Fellows at the Harvard Innovation Lab, and was asked to develop and run a startup bootcamp for Harvard entrepreneurs.
Recently named a Top Voice on LinkedIn, Rob lives with his wife and daughter in Brookline, New Hampshire.
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