One Click
jeff bezos and the rise of amazon.com
$30.72
- Paperback
224 pages
- Release Date
23 October 2012
Summary
One Click: Jeff Bezos and the Rise of Amazon
Amazon’s business model appears deceptively simple: make online shopping so easy and convenient that customers won’t think twice. Yet, Amazon’s success is largely due to CEO and founder Jeff Bezos, described as both a ‘happy-go-lucky mogul’ and a ‘notorious micromanager.’ His high-energy, passionate approach to retailing has propelled Amazon to the top.
Jeff Bezos is undeniably smart. Originally a computer geek, he had the vision …
Book Details
| ISBN-13: | 9780670920679 |
|---|---|
| ISBN-10: | 0670920673 |
| Series: | Portfolio |
| Author: | Richard L. Brandt |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 23 October 2012 |
| Weight: | 163g |
| Dimensions: | 198mm x 129mm x 13mm |
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About The Author
Richard L. Brandt
Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey’s Brain.
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