Founders, Keepers

“This master class in how to build a startup would have helped me avoid some of my biggest professional mistakes—I just wish it had come out years ago!” —Jonathan Seelig, Cofounder, Akamai “Founders, Keepers is the mirror every founder needs. It provides the frameworks that we as leaders need to grow with our companies. It’s nice to find a book that takes the theoretical and makes it generally applicable to real life.” —Matt Tait, Cofounder and CEO, Decimal “Rich and Tien write with the clarity of having worked with some of the best founders. They brilliantly capture the internal struggles and strengths of founders and show the path to success.” —Mårten Mickos, former CEO, MySQL and HackerOne “Founders, Keepers shows just how hard it is to be a founder and do the most insane thing imaginable—create something out of nothing. Calling on 40 years of research and unique wisdom and full of practical and actionable solutions, this book is required reading for founders who want to take their companies and themselves to the next level.” —Maynard Webb, Founder, Webb Investment Network; Director, Salesforce and Visa “Founders, Keepers helped me to understand my own leadership style, to have the humility to admit where I fell short, and to learn and adapt as quickly as my startup grew. From a naive visionary to a manager of relationships and execution—nine years into my startup, I’m still here.” —Richard Mabey, Cofounder and CEO, Juro

Rich Hagberg, Ph.D., often referred to as “Silicon Valley’s CEO Whisperer,” is a trained psychologist who has spent the last 40 years of his career as an executive management coach for over 6,000 executives. Since 2009 he has worked with companies like Tinder, Twitter, Dropbox, MixPanel, Zendesk, Quora, Asana, Pinterest, Salesforce, Munchery, Reddit, Gusto, Cruise, Tinder, Optimizely, Instacart, Patreon, Nerdwallet, and Super Evil Megacorp (it’s a gaming company). Dr. Hagberg is often quoted in the business and general media and has been featured in publications such as Fortune, Forbes, BusinessWeek, The Wall Street Journal, Inc., Entrepreneur, The Information, Business Insider and CNN.

Tien Tzuo, Founder and CEO of Zuora, evangelized the shift to subscription and service-based business models, coining the phrase “Subscription Economy.” In an effort to empower this new economy, Tien created what became an award-winning monetization suite capable of powering any recurring revenue model. Before Zuora, Tien was one of the “original forces” at Salesforce, joining as employee number 11. In his 9 years at Salesforce, he built its original billing system, later serving as Chief Marketing Officer and Chief Strategy Officer. Tien is also the author of the USA Today, LA Times and Amazon best-selling book, Subscribed, which has sold over 100,000 copies in 14 languages around the world. He holds a BS in electrical engineering from Cornell and an MBA from Stanford’s Graduate School of Business. Tien was born in Taiwan and raised in Brooklyn, New York.

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