Blue Ocean Shift

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether – Daniel H. Pink, New York Times bestselling author of Drive and To Sell is HumanKim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 company – Ram Charan, CEO and board advisor, New York Times bestselling author of ExecutionBlue Ocean Shift is great: practical, useful, real-world * Inc. *An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy … Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative * Forbes *Stirring business primer … includes powerful real-life examples … This invaluable guide will be empowering to business-minded readers * Publishers Weekly *Starred Review: provides a clear process for businesses identifying opportunities and developing plans for change … Highly recommended * Library Journal *Blue Ocean Shift proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets * Strategy + Business *

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world’s top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.