What the CEO Wants You to Know

A revised and updated edition of the business classic that has sold over 300,000 copies worldwide, but has never been published in the UK.'The most influential consultant alive.' FortuneHave you ever noticed that the best CEOs seem to have a special kind of intelligence, an ability to sense where the opportunities in their industries are and how to take advantage of them? The best have a knack for simplifying the most complex business practices down to the fundamentals - the same fundamentals of the small family business.In What the CEO Wants You To Know, Ram Charan explains in clear, simple language how to do what great CEOs do instinctively and persistently - understand the basic building blocks of a company and use them to figure out how to make it work as a total business. Being able to decide what to do when, despite the clutter of day-to-day to-do lists and the complexity of the real world, takes the mystery out of business and offers a clear road map of organisational success.First published in 2001 (with over 300,000 copies sold worldwide) but never before published in the UK, this business classic has been completely rewritten and updated with new stories from today's market leaders and companies, and the latest insights from the cutting edge of management research.'One of the world's most renowned management consultants and authors.' Fast Company

“The most influential consultant alive.”

Fortune
One of the world’s most renowned management consultants and authors. Fast Company
The world's most influential consultant . . . the who’s who of business seek his advice when the prophets of doom are at their doorstep. Economic Times
These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book. -- Larry Bossidy, former Chairman and CEO, AlliedSignal
This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful. -- Chad Holliday, Chairman and CEO, Dupont

'One of the world's most renowned management consultants and authors.' Fast CompanyWidely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

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