Why You Eat What You Eat

The Science Behind Our Relationship with Food

Author: Rachel Herz

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Food knowledge is power!

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Summary

Food knowledge is power!

Description

An eye-opening exploration of the psychology of eating in today’s unprecedented North American pantry of abundance, access, and excess.

In Why You Eat What You Eat, acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz, who’s been praised for her “ability to cite and explain academic studies in a conversational manner” (Washington Post), uncovers the fascinating and surprising facts that influence food consumption—such as why bringing reusable bags to the grocery store encourages us to buy more treats, how our beliefs can affect how many calories we burn, why TV influences how much we eat, and how what we see and hear changes how food tastes—and reveals useful techniques for improving our experience of food, such as how aromas can help curb cravings and tips on how to resist repeated trips to the buffet table.

Why You Eat What You Eat presents our relationship to food as a complicated recipe, whose ingredients—taste, personality, and emotions—combine to make eating a potent and pleasurable experience. Herz weaves curious findings and compelling facts into a narrative that tackles important questions, revealing how psychology, neurology, and physiology shape our relationship with food, and how food alters the relationship we have with ourselves and each other.

Critic Reviews

“"This engaging and accessible account by a leading neuroscientist has something for everyone."”

"In this factual feast, neuroscientist Rachel Herz probes humanity's fiendishly complex relationship with food from the inside out." -- Nature
"... fascinating new book..." -- The Daily Mail
"Why You Eat What You Eat, a Freakonomics for the foodie generation, reveals not only how many aspects of psychology shape our relationship with food, but how food can also shape our relationships with each other." -- I paper
"Dr Herz's latest book pulling together all the latest strands of research is called Why You Eat What You Eat and it's incredible reading." -- Candis

About the Author

Rachel Herz is a neuroscientist specializing in perception and emotion. She teaches at Brown University and Boston College, and is a professional consultant. The author of The Scent of Desire and That’s Disgusting, she lives in Rhode Island.

Product Details

Publisher

WW Norton & Co

Published

5th February 2019

Pages

368

ISBN

9780393356601

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CUSTOMER REVIEWS

14 Jun, 2022

If you love food then this book is for you. Whatever your interest in food Rachel Herz writes about it. Not a deep read but she does make some interesting points and revelations about the research that is happening around the world. For deeper dives try books by Johnson and Perlmutter also available here on The Nile Australia. If weight loss is your goal try Drop Acid by Perlmutter.
By Susi

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