When We Touch
The new science of why touch matters
$39.08
- Paperback
272 pages
- Release Date
12 August 2025
Summary
‘A mind-expanding tour of what touch means.’ - David Eagleman, neuroscientist and author of Incognito and Livewired
Why is a hugged person a healthier person? Why do high-fiving teams win more matches? How does a shared handshake make you more likely to tell the truth?
We rely on touch every day of our lives. It makes us who we are. It helps us connect with those around us. And yet touch between individuals can be fraught with confusion and misunderstanding.<…
Book Details
| ISBN-13: | 9781398708747 |
|---|---|
| ISBN-10: | 1398708747 |
| Author: | Professor Michael Banissy, Michael Banissy |
| Publisher: | Orion Publishing Co |
| Imprint: | Orion Spring |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 12 August 2025 |
| Weight: | 240g |
| Dimensions: | 196mm x 128mm x 22mm |
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About The Author
Professor Michael Banissy
Michael Banissy is an award-winning Professor in Social Neuroscience and Science Communicator. He has expertise in several research areas, including touch, social perception, creativity, and empathy. The breadth of his work is not only seen in scientific contributions but also in his efforts to bring science to the public and to industries. A member of The Royal Society Industry Research Fellow College, Michael has close interactions with technology companies exploring the tools to support social interaction in the workplace. He is also an experienced science communicator, having been involved in several major public festivals and working with a variety of media outlets for the last decade.
His most recent project was the Touch Test - a science and broadcast collaborator with the BBC and Wellcome Collection. This project explored attitudes and experiences of touch via the world’s largest contemporary survey on the topic, public exhibitions, and a series of broadcast programmes focused on the topic of touch that received worldwide attention. When We Touch is Michael’s first book.
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