When We Touch, 9781398708723
Hardcover
Touch: Explore its hidden power, from health to human connection.

When We Touch

handshakes, hugs, high fives and the new science behind why touch matters

$54.04

  • Hardcover

    272 pages

  • Release Date

    28 August 2023

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Summary

The Power of Touch: Exploring the Science of Connection

‘A mind-expanding tour of what touch means.’ DAVID EAGLEMAN, neuroscientist and author of Incognito and *Livewired*

Why is a hugged person a healthier person?

Why do high-fiving teams win more matches?

How does a shared handshake make you more likely to tell the truth?

We rely on touch every day of our lives. It makes us…

Book Details

ISBN-13:9781398708723
ISBN-10:1398708720
Author:Professor Michael Banissy, Michael Banissy
Publisher:Orion Publishing Co
Imprint:Orion Spring
Format:Hardcover
Number of Pages:272
Release Date:28 August 2023
Weight:460g
Dimensions:236mm x 160mm x 30mm
About The Author

Professor Michael Banissy

Michael Banissy is an award-winning Professor in Social Neuroscience and Science Communicator. He has expertise in several research areas, including touch, social perception, creativity, and empathy. The breadth of his work is not only seen in scientific contributions but also in his efforts to bring science to the public and to industries. A member of The Royal Society Industry Research Fellow College, Michael has close interactions with technology companies exploring the tools to support social interaction in the workplace. He is also an experienced science communicator, having been involved in several major public festivals and working with a variety of media outlets for the last decade.

His most recent project was the Touch Test - a science and broadcast collaborator with the BBC and Wellcome Collection. This project explored attitudes and experiences of touch via the world’s largest contemporary survey on the topic, public exhibitions, and a series of broadcast programmes focused on the topic of touch that received worldwide attention. When We Touch is Michael’s first book.

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