Design Thinking

I came across the first edition of this book and adopted it immediately for my instructional design course…The second edition is even richer with engaging storytelling and case studies. A must-read for future designers-to-be. * Minjuan Wang, Professor and Chair of Learning Design and Technology, San Diego State University, USA *
This is the classic book on how designers think and work. While based on solid research, it is also a compelling read: the interviews, case studies and stories from design practice are lively and very accessible. There still is no better explanation. * Kees Dorst, Professor of Transdisciplinary Innovation, University of Technology Sydney, Australia *
Are you looking for a book that can help you advance your ability to be a reflective designer? This straightforward book takes on the complex topic of design thinking and gives you gems to reflect on and incorporate into your own design practice. * Cynthia Atman, Professor of Human Centered Design and Engineering and Director of CELT, University of Washington, USA *
Nigel Cross has been at the forefront of research in design thinking for several decades. This book elegantly encapsulates his exceptional knowledge of just what it is that makes designing such a unique and valuable activity. * Peter Lloyd, Professor of Integrated Design Methodology, TU Delft, the Netherlands *
This book highlights the core characteristics of design thinking and its processes through empirical case studies on how designers generate creative designs. Nigel Cross, a pioneer in design research and methodology, analyzes design thinking with insights based on his long-standing experience, which can be of great help to design researchers, educators and students. * Kun-Pyo Lee, Dean of the School of Design, The Hong Kong Polytechnic University *
Design thinking has radically changed the world. Long before the concept got traction in many disciplines beyond design, Nigel already engaged deeply with the cognitive processes of designers and architects. This book is a much needed refresher on the understanding of these fascinating phenomena. As a design professor with a background in psychology, I am hugely inspired by this book. * Cees de Bont, Dean of the School of Design and Creative Arts, Loughborough University, UK *

Nigel Cross is Emeritus Professor of Design Studies, Open University, UK. He has vast experience as a design teacher and an international reputation as a design researcher through books such as Designerly Ways of Knowing and Analysing Design Activity, and editorship of the leading research journal, Design Studies.

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