Cheerful Local Package Designs to Make Souvenirs Stand Out

A special edition featuring hit product designs from the constantly evolving world of souvenirs from local areas across Japan.

As coronavirus subsides and the demand for travel in Japan has increased, more and more people are heading to rural areas of Japan, not just larger urban centers such as Osaka and Tokyo. This book introduces popular local specialty products, from specialties of each region packaged with the most up-to-date design trends to the design renewal of long-est…