Marketing 6.0
The Future Is Immersive
$42.40
- Hardcover
256 pages
- Release Date
17 January 2024
Summary
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consu…
Book Details
| ISBN-13: | 9781119835219 |
|---|---|
| ISBN-10: | 1119835216 |
| Author: | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 17 January 2024 |
| Weight: | 476g |
| Dimensions: | 231mm x 160mm x 25mm |
About The Author
Philip Kotler
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He’s a bestselling author whose work has been translated into more than twenty-five languages.
HERMAWAN KARTAJAYA is the founder and chairman of M Corp, the leading marketing professional services firm in Southeast Asia.
IWAN SETIAWAN is the chief executive officer of Marketeers, Indonesia’s leading marketing media. He’s a marketing consultant with 20 years of experience helping over 100 clients in a variety of industries.
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