How did Pixar go from producing CAT scan images to winning Oscars? In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions.
How did Pixar go from producing CAT scan images to winning Oscars? How did Steve Jobs turn Apple into a world-beating company? How does Amazon's culture encourage innovation? How can you find the creative solutions demanded by our ever-changing world?
The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.
This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?
PETER SIMS is the co-author with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North. His work has appeared in the Harvard Business Review, Fortune and TechCrunch and he is a contributor to the Reuters and Harvard Business Review blogs. He received an MBA from Stanford Business School, where he and several classmates established a popular course on leadership. He has spoken or advised at such organisations as Cisco Systems, Eli Lilly, Current Media, Molson Coors, Qualcomm and Frost & Sullivan. He previously worked in venture capital with Summit Partners, a leading investment company, and was part of the team that established the firm's London office.
"Highly engaging ... Little Bets will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor you're engaged in" -- Howard Schultz, Chairman And Ceo Of Starbucks "An enthusiastic, example-rich argument for innovating in a particular way" Wall Street Journal "Want a big idea? Start little. Whether you're an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets" -- Chip Heath, Author Of Made To Stick And Switch "Little Bets is easily the most delightful and useful innovation book published in the last decade" -- Robert I. Sutton, Author Of Good Boss, Bad Boss "Put [t]his book on your reading list" TechCrunch
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