Paperback
Win, revenue, stakeholders: maximize objectives for sport business success.
Introduction to Sport Management and Business
A Maximization Approach for Professional and Intercollegiate Teams
- Paperback
204 pages
- Release Date
11 August 2024
Summary
Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams
This text explores the competitive dynamics of sports management, focusing on how teams prioritize victories, revenues, and stakeholder engagement to achieve excellence. Central to the book are three primary maximization objectives:
- Win Maximization (WMOs)
- Revenue/Profit Maximization (RMOs/PMOs)
- St…
Book Details
| ISBN-13: | 9798823324199 |
|---|---|
| Author: | Peter Omondi-Ochieng |
| Publisher: | Cognella, Inc |
| Imprint: | Cognella, Inc |
| Format: | Paperback |
| Number of Pages: | 204 |
| Release Date: | 11 August 2024 |
| Weight: | 413g |
| Dimensions: | 229mm x 152mm |
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About The Author
Peter Omondi-Ochieng
Peter Omondi-Ochieng, Ph.D., M.S. is an associate professor and the program coordinator of sport management in the School of Kinesiology at the University of Louisiana at Lafayette. He holds a Ph.D. in sports management from Victoria University in Australia and an M.S. in recreation management and policy from the University of New Hampshire.
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