Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.
In this brand new textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of experience and a truly global approach to the study of international business. A thorough grounding in economic and international business theory is complemented by examples and extended cases from six continents.The Global Factory framework, developed by Peter J. Buckley, is used throughout the book to form an overarching, coherent and accessible model for understanding how businesses operate globally. The framework brings together economics and other perspectives, including social anthropology, political economy, and management, to explain how international businesses integrate to produce goods and services, and places international business theories firmly in their global context.An international range of examples and extended cases link theory to management practices throughout, preparing students for the challenges faced in the real world of business. Engaging examples include internationally-recognised multi-national enterprises such as Apple, Airbnb, and Uber, as well as companies from emerging markets such as Laos, Brazil, and Ethiopia.Opening cases discuss real challenges confronted by international businesses and invite students to devise their own solutions. Closing cases and IB Insights allow students to engage and reflect on international business practices at real, global companies.Additional learning features include Topics for Debate, which encourage students to view international business through a critical lens, and Research Insights, which provide commentary on seminal international business research, and introduce students to key scholarship.
Peter J. Buckley is Professor of International Business, Founder Director of the Business Confucius Institute, and Founder Director of the Centre for International Business, University of Leeds, UK. He is a Fellow of AIB, BAM, EIBA, the Academy of Social Sciences, and Fellow of the Royal Society of Arts (RSA). He was President of the Academy of International Business from 2002 to 2004 and Chair of the European International Business Academy from 2009 to 2012. He was appointed Officer of the Order of the British Empire (OBE) in 2012 for services to higher education, international business and research, and elected a Fellow of the British Academy (FBA) in 2014.
Peter Enderwick is a specialist in the field of international business. He is currently Professor of International Business at AUT University, Auckland, New Zealand. Between 1988 and 2004 he was Professor of International Management at the University of Waikato, Hamilton. He has held visiting positions at the Helsinki School of Economics and Business, Finland, the University of South Australia, Adelaide, Thammasat Business School, Bangkok and the Centre for International Business, University of Leeds. His research interests are in globalisation and labour, service sector multinationals, and large emerging markets, particularly China and India.
Adam R. Cross is Professor of International Business and Associate Dean for Learning and Teaching at International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLU). From 1996 to 2013 he worked in the Centre for International Business, University of Leeds (CIBUL). He has co-edited three books, and has contributed to more than thirty five book chapters and articles in internationally refereed journals, including Journal of International Business Studies, Journal of World Business, International Business Review, and Management International Review. His research focuses on the internationalisation of Asian multinational firms, and the cross-border licensing and management of intellectual property.
Part One: Context and Rationale 1: Introduction to International Business 2: Theories of the International Firm 3: International Business in Context 4: International Trade Theory and the FirmPart Two: The External Environment 5: The Institutional Dimension 6: The Political Dimension 7: The Societal Dimension 8: The Economic DimensionPart Three: Managing the Global Factory 9: Foreign Operations Strategies 10: Corporate Social Responsibility 11: Marketing Strategies 12: International Production and Logistics Strategies 13: Global Innovation Management 14: Financial Management Strategies 15: Human Resources Management Strategies 16: Cross-cultural Management Strategies 17: Formulating the Strategic Response 18: Implementing the Strategic Response 19: Conclusions
This book is a momentous effort, covering a comprehensive spectrum of issues related to international business, from the traditional ones of exporting and foreign direct investment, to current concerns about corporate social responsibility and anti-globalization sentiments. Solidly grounded on the the global factory framework, it is a unique and well-written textbook that systematically deals with both operative and strategic aspects of international business. Professor Gabriel R.G. Benito, BI Norwegian Business School This International Business textbook is a welcome addition to existing IB teaching materials. The authors use the global factory as their basic model for understanding current international business organizations and take care throughout the book to explicitly discuss how the topics in each chapter have implications for the global factory and how it is organized and managed. At the same time, interesting business cases of various lengths, and very importantly, covering diverse international settings, as well as debate questions and challenges related to theory and practice, provide the input for stimulating interactive classes. Supported by a pleasant and structured lay-out this lively textbook has all the elements in place for successful international business education the world over. Dr Rian Drogendijk, University of Groningen At the beginning of the 2000s one of the three authors asked the provoking and contentious question: Is the international business research agenda running out of steam? This textbook is proof to the contrary; that international business is more relevant and vibrant than ever before. Numerous topical and updated real-life cases complement and give life to proven and new theories and concepts, such as the global factory. This international business textbook certainly sets a new standard in the field. Professor Bent Petersen, Copenhagen Business School A well-researched text that integrates international business theory and interesting case studies. Supports critical discussion of international business issues and helps learners to engage with and reflect on the complexities of international business contexts. Dr Roseline Wanjiru, Senior Lecturer and Programme Leader, Northumbria University A well-conceived, written and presented textbook... I anticipate this becoming a key resource for business schools internationally. Dr Jennifer Johns, Senior Lecturer in International Business, University of Liverpool The world of international business is changing rapidly and this new text provides students with a timely update on recent developments in theory, practice and policy. Written by three leading experts in the field the book provides a rigorous and accessible review of key issues. It explains not only what is happening today, but why it is happening, and what this means for managers, policy-makers and researchers. Professor Mark Casson, Univeristy of Reading
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