$48.00
- Hardcover
310 pages
- Release Date
30 April 2023
Summary
Sure to Rise: The Story of Thomas Edmonds
Edmonds is a beloved New Zealand brand, instantly recognizable for its radiant sun and the promise of ‘Sure to Rise.’ For over a century, it has graced baking powder labels and the cherished Edmonds Cookery Book, becoming ingrained in the nation’s culture.
This is the story of Thomas Edmonds, who arrived in New Zealand with his wife Jane in 1879. Starting with a small grocery store in Christchurch, he ventured into baking powder prod…
Book Details
| ISBN-13: | 9781988503318 |
|---|---|
| ISBN-10: | 1988503310 |
| Author: | Peter Alsop, Kate Parsonson, Richard Wolfe |
| Publisher: | Canterbury University Press |
| Imprint: | Canterbury University Press |
| Format: | Hardcover |
| Number of Pages: | 310 |
| Release Date: | 30 April 2023 |
| Weight: | 1.38kg |
| Dimensions: | 250mm x 210mm x 26mm |
About The Author
Peter Alsop
Peter Alsop is a keen collector of New Zealand art and design, including vintage ephemera and hand-coloured photography. His 10 previous books include ‘Selling the Dream’, ‘Mauri Ora – Wisdom from the Māori World’ and ‘Hand-Coloured New Zealand’.
Kate Parsonson is a great-great-granddaughter of Thomas and Jane Edmonds who began researching for this book in 2018, curious to discover more about her family history, and the iconic Edmonds Cookery Book. This is her first book.
Richard Wolfe is an art, design and cultural historian whose 41 previous books include most recently ‘Footprints on the Land: How Humans Changed New Zealand’. He has also written a large number of articles, covering diverse aspects of New Zealand art, history and popular culture.
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