Manual Magic

‘Penny Hopkinson “gets” franchising. Manual Magic is a must-have book for any franchisor. If you are a franchisor, read this book. It will help you identify the flaws in your current Operations Manual. If you are planning to franchise your business, read this book. You will use it as a template to provide your franchisees with the best possible companion on their franchise journey. ‘I’ve been involved in franchising for 17 years. This is the most important book I’ve read. It will help any franchisor set the right tone with their franchisees.’

— Steve Ennis, BFA Franchise Champion

‘Penny’s Manual Magic brilliantly deconstructs the process of creating an impactful and practical Operations Manual. Her three-step process is a great approach and equips franchisees with a useable framework to successfully emulate the franchisor’s Business System and achieve efficient growth. 100% recommended.’

— Simon Hedley FCA, Strategic Alchemist

‘While working on The Eden Project system and Operations Manuals, I have found the 3-step principles in Manual Magic to be incredibly valuable. These principles have been successfully applied with multiple clients at Whitbread and in Java Group – East Africa. They have proven to be a great support for developing first Operations Manuals and upgrading current ones. The process ensures relevant and engaging content, as well as cross-functional collaboration. I highly recommend Manual Magic as a must-read and great reference tool.’

— Joanna K Dawson, Consultant & Coach

‘It’s a treasure trove. So much knowledge and information to incorporate. And, on top of that, making it readable.’

— Sheryll Webb, HR Professional

‘From not knowing where to start and everyone perceiving it as a chore, creating our AA Driving School Manual became a pleasure. It was very satisfying and rewarding because of the simple method Penny has developed and how the AA brand was represented throughout.’

— Gill Balshaw, former Head of The AA Training Academy

Penny Hopkinson, a former international editor and Middle East socio-economics correspondent, founded Manual Writers International® in 1987 – a consultancy dedicated to planning, structuring and creating engaging operational content. In 1989 she was invited to join the British Franchise Association as an Affiliate Professional Advisor to set an Operations Manual gold standard for members. Since then, she’s created hundreds of operations manuals for SMEs, multinationals and social enterprises. In 2011, she was awarded a Companion of the British Franchise Association in recognition of her outstanding contribution to the development of franchising in the UK.