Collaborative Advantage

Critics of communism often remark that the system, though wonderful in theory, was fatally incompatible with human nature. But the same criticism could be levelled perfectly well at the many current assumptions of modern capitalism. What makes us human is not that we compete - anything can do that: as this book explains, our real difference lies in our near miraculous powers of collaboration. Collaborative Advantage offers the perfect recipe for successful businesses that improve lives

Paul has defined a model, and brought it to life with a wide variety of helpful examples, making it applicable to almost any challenge a business or brand might face.

A practical guide to a strategy … more sensitive to your teams, clients and the world - Marketing Week

A new day dawns for the world’s economic system - and the collaborative model might suit it best - Coop News

Use this book from the pioneer of Collaborative Advantage to grow your business exponentially and make competition for losers

Truly paradigm-shifting books are rare, but Paul’s argument seems to me both revolutionary and inevitable

Our world is more connected than ever before, so let us ensure that we open our eyes to the world of possibilities and invite others to join us on our journey through effective collaboration. Paul Skinner’s book, Collaborative Advantage, is a very useful and practical contribution to that perspective - Marketing Society

We live in a world where collaboration and collaborative culture are key to unlocking future success. In this work Paul Skinner has set out a highly precious set of gems for anyone tackling a complex task. Whether in business, not-for-profit or social environments, this is a must-read

Paul Skinner is the founder of the Agency of the Future, which helps clients drive purpose-led change and better mobilise stakeholders for lasting success. He advises global businesses and pioneering social change organisations as well as institutions of international and global governance.

He is also the founder of MarketingKind, a membership community which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their businesses, volunteering and advocacy.