Hardcover
Modern design masterclass: aesthetics, intuition, typography, and iconic logos revealed.

Design, Form, and Chaos

$81.60

  • Hardcover

    240 pages

  • Release Date

    3 October 2017

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Summary

“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” —Stephen Heller (1993)

Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now…

Book Details

ISBN-13:9780300230918
ISBN-10:0300230915
Author:Paul Rand
Publisher:Yale University Press
Imprint:Yale University Press
Format:Hardcover
Number of Pages:240
Release Date:3 October 2017
Weight:1.03kg
What They're Saying

Critics Review

“Paul Rand was an advocate for

“Paul Rand’s Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old-classic and modern-lived together in the same work.”-Steven Heller – Steven Heller

About The Author

Paul Rand

Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.

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