Genius of Industrial Property

Paul Nielsen, based in Wellington, New Zealand, is a seasoned entrepreneur with over 37 years of experience in business ownership and 27 years in industrial property investment. Renowned for his practical insights and passion for building effective systems, Paul has dedicated his career to helping businesses and individuals reach their full potential.

In 2016, Paul was recognised as a finalist in the EY New Zealand Entrepreneur of the Year Award. He also served on the board of the Entrepreneurs’ Organisation (EO) New Zealand, where his leadership drove significant membership growth.

As the founder of Simply Industrial, a boutique industrial property fund, Paul leverages his extensive expertise in real estate to strategically unlock value in the industrial sector. His passion for empowering small businesses inspired him to author Paulisms: Gold Nuggets for Small Business (relaunching early 2025), a collection of practical advice and insights drawn from decades of entrepreneurial experience.

Paul’s commitment to sharing his knowledge continues with his new book, Genius of Industrial Property: Build Passive Wealth and Secure Retirement Through Industrial Property Investing, where he offers a guide to achieving financial security through industrial real estate.