23 Innovations in Digital Communication
Move Beyond Speculations and Master Mediated Communication
$102.38
- Paperback
256 pages
- Release Date
1 December 2020
Summary
23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.R…
Book Details
| ISBN-13: | 9789063695187 |
|---|---|
| ISBN-10: | 9063695187 |
| Author: | Paul Ketelaar, Sanne Demir, Jan Aarts |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 1 December 2020 |
| Weight: | 1.07kg |
| Dimensions: | 245mm x 200mm |
What They're Saying
Critics Review
“Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations.”
Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations. - Bob Cialdini, Psychologist, author, speaker and professor
About The Author
Paul Ketelaar
Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.
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