Brand Management In A Week by Paul Hitchens, Paperback, 9781473627550 | Buy online at The Nile
Brand Management In A Week by Paul Hitchens - ISBN: 9781473627550
Paperback
Originally published: London: Hodder Education, 2014.

Brand Management In A Week

How To Be A Successful Brand Manager In Seven Simple Steps

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$40.24

  • Paperback

    128 pages

  • Release Date

    10 May 2016

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Summary

Brand management just got easier

Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders.

Building a s…

Book Details

ISBN-13:9781473627550
ISBN-10:1473627559
Author:Paul Hitchens, Julia Hitchens
Publisher:John Murray Press
Imprint:Teach Yourself
Format:Paperback
Number of Pages:128
Release Date:10 May 2016
Weight:110g
Dimensions:10mm x 128mm x 196mm
Series:In a Week
A-Format
Brand Management In A Week by Paul Hitchens - ISBN: 9781473627550
128 × 196 mm
B-Format
C-Format
A4
mm / in
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About The Author

Paul Hitchens

Paul Hitchens and Julia Hitchens have over 50 years’ combined experience in the creative industries, working in advertising, branding, design and marketing. They are the husband and wife team behind Verve Brand Consultancy. Since 1996 Paul and Julia have helped hundreds of businesses to realize their brand’s potential through consultancy, seminars and training workshops. Their brand name ‘Verve’ means ‘energy, enthusiasm and dynamism’, all values required for brand building.

Paul and Julia are co-authors of Create the Perfect Brand, a Teach Yourself guide to branding. Together they have also written and presented a series of brand training workshops for executive education. Their specialist courses include Brand Strategy, Core Values Brand Identity, Brand Touchpoints and Employer Branding. Paul Hitchens is a Course Director for the Chartered Institute of Marketing and presents the CIM Brand Masterclass. For more information about Verve Brand Consultancy, visit:verve.co.uk.

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